Azeez Olayide, a Nigerian food vendor, has told the story of how he and his business partner left their jobs to start selling jollof rice in the United Kingdom.
Olayide disclosed this during a recent interview on the programme My Tasty Naija.
He said the business name, ‘2 Nigerian Boys’ began in February 2019 at London Financial District, Spitalfield market.
According to the businessman, the adventure started when he and his friend wanted to satisfy their appetite with ‘smoky’ jollof rice but did not get it.
“The story was just about two Nigerian friends who loved Nigerian foods so much,” Olayide said. “One of them just said, ‘Let’s go to the city and bring jollof rice.’”
The two men were dumbfounded on the first day they started the business as they sold all that they had in 30 minutes, giving them the confidence that the business would thrive.
“Both of us were amazed and looked at each other in the face and said, ‘We need to quit our jobs and start selling Nigerian foods.’”
He stressed that the success of the business was based on its acceptance by the customers who loved the food.
“Ninety per cent of our customers are non-Africans, while the remaining 10 per cent are Nigerians. They love the beef when they eat it,” Olayide said.
“It is a lunchtime business. We open business between 12pm and 2pm. It gets crazy here with lunchtime.”
Another peculiarity of the business is that the food is cooked on-site to announce itself to passers-by and people.
Meanwhile, he disclosed that a branch of the business has been opened in Briston after feedback from customers in London.
Olayide, however, declined to reveal his business partner, whom he called ‘a magician’ and was the brain behind the cooking of the jollof rice.
“You can’t see the person performing the magic. The second Nigerian boy is a magician who makes the Nigerian Boys come together for a business,” he added.